Education Experiences

l Dean, Institute of Intelligent Communication, Shanghai Jiao Tong University

l  Former Dean, School of Media and Communication, Shanghai Jiao Tong University

l  Distinguished Professor, School of Media and Communication, Shanghai Jiao Tong University

l Ph.D. in Communication, School of Journalism, Fudan University (Among the first cohort of doctoral graduates in Communication Studies in China)

l Dissertation nominated for the National Excellent Doctoral Dissertation Award by the Academic Degrees Committee of the State Council and the Ministry of Education of the People's Republic of China

Academic Services

l Head of the Publishing Think Tank, National Press and Publication Administration of the People's Republic of China

l Member, Aubrey Fisher Mentorship Award Committee, International Communication Association (ICA)

l Member, Teaching Advisory Committee for Journalism and Communication, Ministry of Education of the People's Republic of China

l Member, National Committee for the Training of Outstanding Journalism and Communication Talents, Ministry of Education of the People's Republic of China

l  Member, Academic Review Panel for Journalism and Communication, Shanghai Academic Degrees Committee

l  Chair, Committee on Intelligent Communication, Chinese Society for Science and Technology Journalism

l  Dean and Chief Expert, Institute of Intelligent Communication Studies, Shanghai Social Science Innovation Research Base

l  Dean and Chief Expert, Shanghai Research Base for Strategic Studies on Cultural and Creative Industry Development

Representative Awards and Honors

A.  Academic Achievements

l  Leading Scholar in Philosophy and Social Sciences, National High-Level Talent Support Program

l  Recipient of the State Council Special Allowance for Experts

l  Recognized as the National Cultural Master by the Chinese government

l  Recognized as the Excellent Talent of the New Century by the Ministry of Education of the People's Republic of China

l  Recipient of the President’s Award, Shanghai Jiao Tong University

B. Teaching Achievements

l National-Level First-Class Undergraduate Course and Outstanding Virtual Simulation Teaching Project of the Shanghai Municipal Commission of Education

l  First-Batch New Liberal Arts Research and Reform Practice Project of the Ministry of Education of the People’s Republic of China

l  First Prize of the Shanghai Higher Education Teaching Achievement Award

l  Shanghai Municipal Commission of Education “Talent Education Award”

l  First Prize, Shanghai Higher Education Teaching Achievement Award

l  Third Prize, National Research Paper Award for Art Education

l Principal Investigator, Shanghai First-Class Undergraduate Course: “Healthy China: Virtual Simulation Teaching Project on Integrated News Reporting

l Principal Investigator, University–Industry Integration Project of the Shanghai Municipal Commission of Education, “Talent Education Model for Intelligent Cyber-Culture”

l  First Prize, Shanghai Art Education Research Award

l  First Prize, Shanghai Education Commission Research Award

C. Research Achievements

l Political Communication with Chinese Characteristics: Question, Context, and Governance — Ninth Humanities and Social Science Research Award for Higher Education, and 15th Shanghai Philosophy and Social Sciences Outstanding Achievement Award

l Media Industry and the Chinese Economy — Sixth Higher-Education Scientific Research Achievement Award (Humanities & Social Sciences), Ministry of Education of the People's Republic of China

l An Interest-Based Cross-Cultural Management Model for Shanghai’s Automobile Industry — National Commerce Development Research Achievement Award, Ministry of Commerce of the People’s Republic of China and 10th An Zijie International Trade Research Achievement Award

l Agenda-Setting Functions of China’s Mass Media — Second Prize, Seventh Shanghai Social Sciences Achievement Award; National Excellent Doctoral Dissertation (Nomination), Academic Degrees Committee of the State Council & Ministry of Education of the People’s Republic of China

Representative Research Projects

l National Social Science Fund of China, Major Project: “Paradigm Shift in Journalism and Communication in the 5G Era” (21&ZD325)

l   National Social Science Fund of China, Major Project: “Strategies to Enhance the International Competitiveness of Chinese Cultural Products” (12&ZD027)

l  Project of the National Radio and Television Administration of China: “Cloud Audiovisual Platform and Content Development under Tri-networks integration”

l   Project under the Shanghai Philosophy and Social Sciences Planning Program: Research on the Communication and Governance of the Internet Information

l   Project of Shanghai Cyberspace Administration: Research on the Patterns of Online Communication in the Internet Era

l Project of Shanghai Municipal Commission of Science and Technology: The Comparative Research of Global Technological Communication Regime

l  Project of Shanghai Municipal Commission of Technology: A Guide to Technological Communication – Theories, Techniques, and Practices

l  Development Projects for Think Tank of Shanghai’s Universities by Shanghai Municipal Education Commission: “International Digital Creative Industry Database” and “Research on China’s Future Communication Industry System”

Representative Works

A. Monographs

《人工智能时代：新兴媒介、产业与社会》第一辑 (AI Era: Emerging Media, Industry, and Society Volume 1)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2021。

《人工智能时代：新兴媒介、产业与社会》第二辑 (AI Era: Emerging Media, Industry, and Society Volume 2)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2021。

《人工智能时代：新兴媒介、产业与社会》第三辑 (AI Era: Emerging Media, Industry, and Society Volume 3)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2022。

《人工智能时代：新兴媒介、产业与社会》第四辑 (AI Era: Emerging Media, Industry, and Society Volume 4)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2022。

《中国特色政治传播：问题、语境与机制》 (Political Communication with Chinese Characteristics: Question, Context, and Mechanism)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2020。

《智能传播：机遇与挑战》第一辑 (Intelligent Communication: Opportunities and Challenges Volume 1)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2018。

《智能传播：机遇与挑战》第二辑 (Intelligent Communication: Opportunities and Challenges Volume 2)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2019。

《智能传播：机遇与挑战》第三辑 (Intelligent Communication: Opportunities and Challenges Volume 3)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2019。

《智能传播：机遇与挑战》第四辑 (Intelligent Communication: Opportunities and Challenges Volume 4)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2019。

《推进上海国际文化大都市建设研究》 (Study on Promoting the Construction of Shanghai as an International Cultural Metropolis)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2018。

《智媒时代的交流与协商》 (Communication and Negotiation in the Era of Intelligent Media)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2018。

《未来媒体：机遇与挑战》 (Future Media: Opportunities and Challenges)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2017。

《互联网+时代的传播变革》 (Communication Revolution in the Era of the Internet+)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2016。

《大数据时代的传播创新》 (The Innovation in Communication Science in the Era of Big Data)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2016。

《中国传媒集团经营战略研究》 (A Study on the Business Strategies of Chinese Media Groups)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2011。

《媒介经济与中国经济研究》 (Media Economics and Chinese Economy)，开云网页登录 出版社 (Shanghai Jiao Tong University Press)，2010。

《传播学研究方法导论》 (Introduction to Communication Research)，中国人民大学出版社 (China Renmin University Press)，2008。

《财经新闻》 (Financial News)，东北财经大学出版社 (Dongbei University of Finance and Economics Press)，2006。

《中国大众传媒议程设置功能研究》 (Study on the Function of Agenda Setting of Mass Media in China)，甘肃人民出版社 (Gansu People's Press)，2002。

B. Papers

李本乾, 刘家辰, & 孙滢昊. (2025, April). 生成式人工智能传播伦理的系统风险及和谐共生治理 [Systemic risks and symbiotic governance of communication ethics in Generative AI]. 中国编辑 [China Editors].

李本乾, & 陶婷婷. (2024, April). 人机共创——AIGC时代影视业模式创新 [Human-machine co-creation: Innovation of film and television industry models in the AIGC Era]. 上海广播电视研究 [Shanghai Radio and TV Research].

李本乾, & 姬雁楠. (2024, January). 身临其境与社交互动：可供性视角下VR使用意愿的影响模式研究 [Immersion and social interaction: Influence patterns of VR usage intention from an affordance perspective]. 现代传播(中国传媒大学学报) [Modern Communication (Journal of Communication University of China)].

杨喜喜, & 李本乾. (2023, November). 结构性剥夺：算法受众隐私剥夺感的生成逻辑 [Structural deprivation: The formation logic of audience of algorithm’s perceived privacy deprivation]. 山东师范大学学报(社会科学版) [Journal of Shandong Normal University (Social Science Edition)].

李本乾. (2023, November). 新机遇·新模式·新动能·新生态——开创人类未来传播的新时代 [New opportunities, new models, new momentum, and new ecosystem: Opening a new era of human future communication]. 教育传媒研究 [Educational Media Research].

李本乾, 马姣姣, & 唐颖. (2023, May). 乡村振兴战略背景下农家书屋的“三化”创新路径研究——以2013—2022年农家书屋推荐目录为对象 [Innovative paths of “generalization，equalization and particularization” for rural libraries under the rural revitalization strategy: Based on the recommended catalogue from 2013 to 2022]. 中国编辑 [China Editors].

李本乾, & 赵茜. (2022, October). 智媒传播议题研究的中西范式比较与本土化路径——以“信息茧房”议题研究为例 [Comparative study on Chinese and western paradigms in intelligent media topics: A case study of “information cocoon”]. 广西师范大学学报(哲学社会科学版) [Journal of Guangxi Normal University (Philosophy and Social Sciences Edition)].

李本乾, & 刘强. (2015, August). 中国出版产业国际贸易竞争力的提升策略 [Strategies for improving the international trade competitiveness of china's publishing industry]. 出版参考 [Publishing Reference].

李本乾. (2011, February). 媒介融合中报纸的结构、形态及战略整合 [Structure, form and strategic integration of newspapers in media convergence]. 今传媒 [Today’s Mass Media].

李本乾, & 陈晓云. (2005, April). 心理变量对议程设置敏感度影响的实证研究 [An empirical study on the influence of psychological variables on agenda-setting sensitivity]. 开云网页登录 学报(哲学社会科学版) [Journal of Shanghai Jiao Tong University (Philosophy and Social Sciences Edition)].

李本乾. (2003, September). 人口统计学变量对议程设置敏感度影响的实证研究 [An empirical study on the influence of demographic variables on agenda-setting sensitivity]. 新闻大学 [Journalism University].

李本乾, & 张国良. (2003, January). 中国受众与大众传媒议程设置功能研究 [Study on the function of agenda-setting of mass media in Chinese]. 复旦学报(社会科学版) [Journal of Fudan University (Social Sciences Edition)].

李本乾, & 张国良. (2002, August). 受众议程、媒介议程与真正现实关系的实证研究 [An empirical study on the relationship between audience agenda, media agenda, and real reality]. 现代传播 [Modern Communication], 8.

Ma, J., Wang, P., Li, B., Wang, T., Pang, X. S., & Wang, D. (2024). Exploring user adoption of ChatGPT: A technology acceptance model perspective. International Journal of Human–Computer Interaction, 41(2), 1431–1445. https://doi.org/10.1080/10447318.2024.2314358

Santanna, E. A., & Li, B. (2024). Cultural hybridity and body image formation: Exploring the experiences of Wushu male practitioners at the Siberian Chinese Martial Arts Center. Frontiers in Psychology, 15. https://doi.org/10.3389/fpsyg.2024.1435647

Zhou, D., & Li, B. (2017). How the new media impacts rural development in China: An empirical study. China Agricultural Economic Review, 9(2), 238–254. https://doi.org/10.1108/caer-06-2016-0091

Hussain, T., Wang, D., & Li, B. (2024). Exploring the impact of social media on tourist behavior in rural mountain tourism during the COVID-19 pandemic: The role of perceived risk and community participation. Acta Psychologica, 242, 104113. https://doi.org/10.1016/j.actpsy.2023.104113

Yang, X., Huang, Y., & Li, B. (2023). Attachment anxiety and cyberbullying victimization in college students: The mediating role of social media self-disclosure and the moderating role of gender. Frontiers in Psychology, 14. https://doi.org/10.3389/fpsyg.2023.1274517

Hussain, T., Wang, D., & Li, B. (2024b). Stakeholder perspectives on the role of social media in urban green space, land management, and resilience in gilgit-baltistan. Land, 13(7), 962. https://doi.org/10.3390/land13070962

Hussain, T., & Li, B. (2018). Measuring country image in terrorism reports: Evidence from Pakistan. Quality & Quantity, 52(2), 759–770. https://doi.org/10.1007/s11135-017-0486-7